Dr. Bronner’s Magic Soaps filed its Second Amended Complaint today in San Francisco Superior Court against falsely labeled "organic" personal care companies that use non-organic pesticide-intensive agricultural and/or petrochemical material to make the main cleansing and moisturizing ingredients in their products. Defendants include, among others: Hain-Celestial (Jason "Pure, Natural & Organic; Avalon "Organics"); Levlad (Nature’s Gate "Organics"); Kiss My Face "Organic"; YSL Beaute Inc (Stella McCartney’s "100% Organic Active Ingredients"), Country Life (Desert Essence "Organics"); Giovanni "Organic Cosmetics"; and the certifiers Ecocert and OASIS.
Breaking the Organic Monopoly…
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