Dr. Bronner’s Ups Ante in Lawsuit Against ‘Organic’ Personal Care Cheaters

image Dr. Bronner’s Magic Soaps filed its Second Amended Complaint today in San Francisco Superior Court against falsely labeled "organic" personal care companies that use non-organic pesticide-intensive agricultural and/or petrochemical material to make the main cleansing and moisturizing ingredients in their products. Defendants include, among others: Hain-Celestial (Jason "Pure, Natural & Organic; Avalon "Organics"); Levlad (Nature’s Gate "Organics"); Kiss My Face "Organic"; YSL Beaute Inc (Stella McCartney’s "100% Organic Active Ingredients"), Country Life (Desert Essence "Organics"); Giovanni "Organic Cosmetics"; and the certifiers Ecocert and OASIS.

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