Last week we asked you to support the USDA National Organic Standards Board’s committee recommendation, "Solving the Problem of Mislabeled Organic Personal Care," that would make sure that any use of the word "organic" on a personal care product is backed up by third-party certification to USDA organic standards.
Many thanks to the thousands of you who pitched in to help us support truth-in-advertising for organic personal care products with your letters, words of encouragement and donations!
If the USDA delays enforcement of organic standards in personal care, the OCA will be forced to back up its grassroots lobbying with market pressure in the form of a boycott of "cheater brands" and a "buycott" or promotion of brands that are genuinely organic. Before OCA launches a boycott of brands that are falsely marketing themselves as organic, it will give producers an opportunity to change their labels or marketing claims. Beginning this week at the Natural Products Expo East in Boston, OCA will meet with personal care products companies engaged in organic fraud to urge them to make a pledge to consumers that they will either meet USDA organic standards or stop making false organic claims.