We are being spotlighted in the Friday September 4th Edition of Peter Shankman’s famous HARO newsletter! We’ve arrived!
YOU are the expert and journalists want to hear from people like you when writing their stories. Peter puts thousands of journalist’s inquiries (queries) together in three daily emails and sends them to over 100,000 subscribers of his newsletter.
What happens is magic! Startups, moms, solopreneurs can become an overnight success simply by connecting with the right journalist at the right time and possibly becoming part of a HUGE media story!
Example: internetGIRLfriday.com is a Virtual Assistant Firm. Journalist Frank Rizzo is writing a story for CNN on Work From Home Opportunities. Peter sends out his HARO newsletter which includes Frank’s query and Jennifer (CEO of internetGIRLfriday.com) reads Franks info:
“Hi I’m Frank Rizzo and I’d like to hear from any virtual firms or work from home workers who have found success working outside of the corporate office.”
Jennifer shoots a quick email to Frank:
“Frank, I run a virtual assistant firm that has enjoyed great success over the past few years and we also team up with other work from home contractors who I would be happy to put you in touch with. I can provide any details you would like to know either via email or phone and let me know if I can provide some other names of clients or partners to help with your story.
Jennifer Goodwin – CEO: internetGIRLfriday.com
Jennifer has just put herself REALLY close to being quoted on CNN or CNN.com (this actually happened to use on more than just CNN.com)
TIPS FOR REPLYING TO JOURNALISTS:
Only send one email
Keep it short, polite, clear and helpful (you are vying for their attention, not the other way around)
Include examples if they ask for them
Don’t let your email become a 100% sales pitch.
Stand out; the journalist will get multiple “typical” responses.
Give him/her something unique that others might not have thought of.
Provide your contact info and BE READY when they call or email back; they are usually under tight deadlines and work at the speed of light.
Send them a THANK YOU if they use your information.
Request to be notified when your story hits so you can grab a copy and put it into your blog or marketing. (Some journalists are too busy for this but you can ask once and some will)
So hurry up and sign up at www.helpareporter.com and tell Peter that internetGIRLfriday.com sent you!